Scaling Values in Your Org with Gary Vaynerchuk (VaynerMedia)

Andrew and I were in New York and spoke to GaryVee about building and scaling values at an organization. We spoke the challenge entrepreneurs face when scaling for fundraising or for building a great company. How do you also drive culture in a big organization? Ultimately, who is accountable.

Episode 14: Scaling Values in Your Organization with GaryVee

Today's Guest: Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, fearless leader & frontman extraordinaire of The GaryVee Audio and Video Experience.

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. He does a ton of other cool stuff too - read more about it all.

Show Notes

Context: sitting in the beautiful VaynerMedia corner office of GaryVee at Hudson Yards in NYC.


What is Skiplist + Software Industry (1:16)

The software industry is a mess

--68% of software projects fail

--There are many reasons for this.

--When we work with people, we encounter companies that know their verticals and industry very well.


Andrew Brings Up Sports; Gary Rants (3:16)

--Cleveland Browns

--Golden State Warriors

--Gary trashes bandwagon fans

--Lebron, the Cavs, and the 2016 Title.


The Thoughtful Revolution + Services (4:23)

Strong values form the foundation for great services companies.

How do we translate and replicate values into the rest of the organization?

--Macro actions; model the values from the top down

--Do people see your values at work or do they see you acting contrary to your values?

--Starbucks closed all their stores for an afternoon indicating Schultz' values

--Staying humble is important. Get grounded in reality.

--Don't inflate your lifestyle to the point where the money is the most important goal!

--Values-driven culture >>> money

Actions propagate cultural values.

Ra ra ra doesn't make up for actions.

Leading by example.


Entrepreneurs Always Raising Money (9:30)

Need the carnage.

Raising capital = success is now the game.

Entrepreneurs need to eat pavement in order to realize their businesses are just fundraising machines.

--Values still matter; especially because the most valuable thing becomes your time. And what drives how we use our time? Gotta be values.

--Meritocracy part of entrepreneurship is the lasting and valuable part.

--Every person at Skiplist (and every org) needs to be equipped to make thoughtful decisions.


The Rarified Air of a Values-Driven Culture (13:17)

For Gary, it's his legacy & money.

--Need to find the correct leverage.

--If you're not good at making money, it's money that ends up on the pedestal.

--Find your super power! For Gary, it’s empathy.

--And realize what advantages that gives you, for example, maybe your superpower makes you a beast at sales.


How do these values replicate into what you're building? (15:43)

Plant. Seeds.

--Empower people to act within the values system.

--Lead by example.

--Hyper accountability is life-changing


Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. 

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity:Water

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba, and Will.i.am.

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